Lineage Brand Builders Show Reel

In late 2024 I was asked by the CEO of Lineage Brand Builders, Mr. Ken Procaccianti, to revamp the company showreel after their recent rebrand. The project also involved creating animation for the new Lineage logo and various new graphic elements. The show reel is on display at the company website, https://linea.ge/

DIGITAL (ADOBE AFTER EFFECTS)
2024

Logo Animations

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As a former conductor in the architecture engineering business, Mr. Procaccianti wanted the look of the Lineage logo, as well as its animation, to trace back to his roots, looking like letters being constructed, or, 'built' together. Based on the established logo design, a couple of rough animations were tested with different 'building' principles and pacing.

The animated 'Lineage Mosaic' based on the design by Joel Dunn and the Lineage design team. The idea was to create a sense of ascention with an intricate mechanical feeling through its rhythm.